White text on black background saying 'Walk into Downtown' with stylized accents.

Walk Downtown is our new campaign to encourage a lifestyle of walkability in the streets of Downtown Jackson.

We encourage you to take advantage of our new resources to provide you with the perfect day of walking from one place to the next as your feet hit the street.

A digital display with instructions to walk for 4-minutes to study or check out a book, featuring a large arrow pointing left, QR code, and logos for West Tennessee Healthcare and Luttrell Wellness Center.

Walking Signage

Be on the lookout for our new signage on street poles and corners! Scan the codes on the signs and walk to quintessential Downtown spots. This project is sponsored by West Tennessee Healthcare & LIFT Wellness Center.

White tote bag with cityscape photo and the word "OAK" in bold letters, with yellow flowers and baguette bread sticking out of the bag.

Market Bags

We know bags are essential to hold all the fun things as you walk around. You can purchase one at Grubb’s Grocery, Turntable Coffee Counter, Garner Blue Shop, Third Eye Curiosities, Sprinkle Me Sugar/Earth Borne Goods and Peppermint Addie & Co.

Smartphone displaying a list of local businesses for an art walk, including shops and cafes, on a green and black background.

Downtown Itineraries

You can use the Visit Jackson App to view all kinds of walking itineraries to fit your needs! We will release a different itinerary every month. Read the itineraries here.

Neon-style sign reading 'PARK' and 'YOUR' with a arrow pointing to the right and the word 'AND' in the middle.
A city map highlighting the arts district in a light shade of gray, with two icons indicating free parking and three icons indicating points of interest such as City Hall, a library, and the Carl Perkins Civic Center. Streets are labeled, including Deadrick, North Highland Ave, W Main St, E Chester St, and S Highland Ave.

Find a free parking lot Downtown to park, walk and enjoy Downtown to the fullest, with no time limitations!

  • N Highland Ave & E Lafayette St

  • E College St & N Church St

  • E Baltimore St & S Church St

  • W Main St

  • N Highland Ave & E College St

Parking Map
Text that reads "Share Your Thoughts" in a cursive script.
Abstract irregular beige shape on black background.
Blue and green informational signs attached to a pole, indicating walking distances to the Musical Heritage Museum and local sports facilities, with QR codes at the bottom.

How can walkability be improved Downtown? We’ll use this feedback to inform future projects!

Share Here
Outline of the words "Free Laundry" written in cursive script.
A large, abstract, mint green shape against a black background.
Colorful hand-drawn coloring page spelling 'DOWNTOWN' with landmarks and city scenes, surrounded by colored pencils on a white surface.

Download our printable coloring sheet illustrated by local artist, Katie Howerton. We would love to share your complete artwork on social media. Tag us and use #downtownjacksontn in your caption.

Download Here
Laveneder Trail logo with the name in cursive and a banner with the words "Trail" on it.
A close-up of a purple heart-shaped object against a black background.
Sign in a flower bed reading 'I'm on the Lavender Trail' with purple lavender illustrations, surrounded by yellow and green plants, outside sidewalk, with green chairs and street in the background.

Explore Downtown Jackson, support local businesses, and experience the Lavender Trail! Take a stroll and shop various lavender-themed products offered by our local small businesses throughout June.

View the Trail